Here’s a behind-the-scenes look at our K.BLU Swim SS2014 campaign photo shoot, where the team set sail to nearby St. John’s Island to capture the debut collections, Azure Sky and Precious Porcelain.

K.BLU Swim’s first season celebrates duality —with subtle tone-on-tone solid colours in Azure Sky set against Precious Porcelain’s starker, more contrasting pattern play swimwear. Highlights include swim pieces with angular cut-and-sewn panels one piece swimsuits, subtle cut-out details swimsuits and feminine ruffles bikini bottoms, with sheer mesh fabric and hues of blue anchoring the collections.  From elegant corset-inspired swim costumes and sexy Brazilian bikini styles to sportier racer back designs, K.BLU Swim is for the multi-faceted women of today. - See more at: http://journal.kblu.com/post/86960830180/behind-the-scenes-with-k-blu-swim-ss2014#sthash.u7ALZ2pR.dpuf

A soothing contrast to the heat from that day, parts of the video have been given the black and white treatment and primed with a calming blue hue to keeps things cool. Set against the tranquil tunes of Liza Anne, selected to accompany the rhythm of the waves, a sense of  calm and nostalgia is evoked. Serene, soothing and elegant — just what K.BLU Swim is all about.