Our oceans, covering more than 70% of earth, makes up our most valuable natural resource. Yet,  mankind has stripped it of its natural state, polluting the oceans and causing widespread damage to the waters and the innocent marine life.

 Pollution & it's effect

One marine creature especially vulnerable to marine pollution are Sea turtles. At all stages of its life, from eggs to hatchlings and juveniles to adults, ocean pollution becomes a huge threat for these creatures. Pollution has caused degradation of the sea turtle habitat, dwindling their population, making them more endangered than before. Pollutants may cause immediate harm to sea turtles through direct contact or can build up in tissues over time and lead to immunosuppression resulting in disease and death.

 Why plastic is a problem for Sea turtles and the ocean

 Jellyfish, plastic bags and balloons- they all look the same to a hungry sea turtle.

 Plastic pollution in the ocean can lead to a number of environmental problems. They are especially dangerous for marine animals that can become  entangled or accidentally ingest these items while feeding. Once ingested, the plastic items can cause a variety of issues. Digestive tracts can become blocked, which can lead to starvation and death. Over 100 million marine animals die each year due to marine debris, according to the Sea Turtle Conservancy. And more than half of the world’s sea turtles have ingested some plastic or human trash, according to a University of Queensland study.

 80% of plastic debris in the Ocean are washed or blown in from land. Currently, an estimate of 100 million plastic is in the world’s oceans. Over the next few decades, these plastics will breakdown into smaller molecules due to degradation resulting in microplastics. Microplastics are far more likely to be ingested by Marine life and thus more likely to harm and endanger species from small to big.

How you can start making a change 

1. Use less plastic!
2. Reuse the plastic that you do get and have.
3. Seems obvious but – don’t litter! You never know where your litter might end up in.
4. Get involved- do a beach clean-up.

We want to be able to help in any way possible and we first want to reach out to the very animal that represents K.BLU- The sea turtle. The sea turtle represents strength, resilience and a nurturing figure. We too, as a brand hope to embrace what the sea turtle has and give back to the Oceans and marine life.

Let’s all take a part in creating a movement of change. Start small and everyone can play a part. At K.BLU, being a company on its own, we may not be 100% sustainable just yet but we are working and hoping to change that.